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See how Double Up helps one family’s food budget in Detroit! Fair Food Network’s Double Up Food Bucks program provides incentives to encourage healthier choices for Supplemental Nutrition Assistance Program (SNAP) recipients, directly benefiting low-income families and local farmers. 

Watch our video here »

Fair Food Network’s Double Up Food Bucks (Double Up) program makes it easier for low-income Americans to eat fresh fruits and vegetables while supporting family farmers and growing local economies.

Double Up was recently spotlighted on NBC Nightly News. Watch it now

How it works

Double Up provides Supplemental Nutrition Assistance Program (SNAP) beneficiaries with a one-to-one match to purchase healthy, locally grown fruits and vegetables.

History + Impact

Since 2009, Double Up has expanded from five farmers markets in Detroit to more than 150 sites. In five years, it has benefited more than 200,000 low-income families, more than 1,000 farmers in 2013 alone, and has had a greater than $5 million effect on Michigan’s economy. Double Up has also been at the forefront of innovations in healthy food incentives, expanding the model to grocery stores and developing new mobile payment systems.

The Double Up Model

Double Up is the only healthy food incentive program to be implemented with a uniform design and central coordination across a broad geographic region. The program’s success is rooted in partnerships—both with local partners and key statewide efforts. It is also united by a comprehensive and uniform brand and dynamic social marketing campaign. 

The Double Up Food Bucks model and associated tools have been compiled into a practitioner toolkit. For more information email


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